About LIGR
Professional broadcast. For every sport.
LIGR is a cloud-native platform that makes professional broadcast graphics accessible to every sport, at every level. No expensive hardware. No dedicated operators. Just beautiful, automated production that works.
Matches automated
Matches per season (DAZN)
Operators needed
Sports supported
Our Mission
Make professional broadcast accessible to everyone.
LIGR removes the barrier between talented teams and professional broadcast production — no expensive hardware, no dedicated operators, no years of setup.
For decades, broadcast graphics have required expensive hardware, dedicated software licences, and specialised operators. That barrier has kept professional production out of reach for most sports. LIGR removes it. We built a cloud-native platform that automates what used to require expensive infrastructure and manual effort.
Now any sport, at any level, can produce broadcast-quality graphics. Our customers go from "we can't afford graphics" to "we have professional production" in days. That's the change we're making in sports broadcasting.
What We Believe
Four principles that guide everything we build.
Every product decision, every feature, every trade-off comes back to these.
Every sport deserves professional production
From grassroots to elite, broadcast-quality graphics shouldn't require a $500K investment. Access should be democratised.
Automation beats manual operation
Humans shouldn't click buttons for 90 minutes. Smart automation lets your team focus on production, not data entry.
Cloud-native beats hardware-dependent
Your broadcast graphics shouldn't depend on what's installed on someone's Mac. Cloud means update once, deploy everywhere.
Design matters in broadcast
Technical is important, but beautiful wins. Good graphics are invisible — they just work. That's what we build.
Who We Are
A distributed team building the future of sports broadcasting.
Luke McCoy
Founder & CEO
Based in Sydney, Australia. Luke founded LIGR to solve a problem he saw across sports broadcasting: talented teams stuck using technology from a decade ago. He's been building in broadcast tech and sports for over eight years.
We're backed by operators, broadcasters, and investors who believe that broadcast graphics production is about to change. We're building the platform to make it happen.
View open roles →Our Story
From idea to 100,000+ hours broadcast.
Founded in Sydney, Australia
Started with a simple insight: broadcast graphics production was stuck in the 2000s. We decided to fix it.
Built the first cloud-native broadcast graphics engine
Developed the core LIGR platform — proof that professional broadcast graphics could run entirely in the cloud.
Partnership with Football Australia
Automated 4,000+ matches for the Australian Football League. Proved the model works at scale.
DAZN National League integration
Powering 650+ matches per season for professional football broadcasts across Europe.
Launched Game Plans — zero-operator automation
Released Game Plans: broadcast automation that reads live data and triggers graphics without operators.
Launched LIGR Fuse — visual configuration
Graphics designers can now bind data and create controls without touching code. Design meets broadcast.
Expanding to US college sports
Building partnerships with college athletics programmes to bring professional production to NCAA broadcasts.
Ready to elevate your sports broadcast?
Join hundreds of organisations using LIGR to deliver broadcast-quality production — from local leagues to national federations.