MEDIA RELEASE
For Immediate Release
March 13, 2025
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LIGR and SANFL Forge Groundbreaking Partnership to Elevate Digital Football Broadcasting

Adelaide, Australia – The South Australian National Football League (SANFL) is proud to announce a landmark partnership with Live Graphic Systems (LIGR) to revolutionize its digital broadcast strategy for the 2025 season. This collaboration aims to enhance live-streaming quality, integrate automated graphics, boost sponsorship revenue, and streamline match production processes across multiple SANFL competitions.

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Transforming the Viewing Experience

In response to the evolving media landscape, where digital platforms are reshaping sports consumption, the SANFL has recognized the need for a scalable, professional solution to deliver high-quality broadcasts without incurring the high costs associated with traditional production teams. This partnership aligns with the broader industry trend of embracing digital streaming, as highlighted by recent reports indicating a significant increase in sports content on subscription video-on-demand services.
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Comprehensive Broadcast Solutions

LIGR will provide SANFL with a suite of automated sports broadcast solutions, including:

• Graphics & Branding: Implementation of automated in-game graphics for all matches,
  enhancing the visual appeal and providing real-time information to viewers.
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• Data Integration: Seamless integration of real-time statistics from Champion Data into
  broadcast overlays, enriching the viewer experience with up-to-date game insights.
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• Live Streaming & Highlights: High-quality match streaming coupled with automated
  highlight generation for social media platforms, increasing fan engagement and content
  reach.
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• Production Support: Dedicated account management to oversee stream quality and
  reliability.
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• Sponsorship Activation: Dynamic ad placements and branded content within live
  broadcasts, offering new avenues for sponsor visibility and revenue generation.
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Expansive Coverage Across Competitions

The partnership will encompass coverage of 441 matches across various SANFL competitions,
including:

• SANFL Men’s League (96 matches)
• SANFL Women’s League (60 matches)
• SANFL Men’s Reserves (76 matches)
• SANFL U18s Boys (76 matches)
• SANFL U16s Boys (76 matches)
• SANFL U14s Boys (28 matches)
• Women’s Development League (29 matches)

This extensive coverage translates to over 2,255 hours of live content, significantly enhancing the
accessibility and visibility of SANFL competitions.
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Positive Impact on Revenue and Fan Engagement

The integration of LIGR’s automated solutions is expected to drive substantial benefits, including:

• Advertising Revenue Growth: Enhanced sponsorship activation through digital ad
  placements within live streams, providing measurable returns for sponsors.
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• Cost Savings: Reduction in production costs by automating graphics and stream
  management, allowing resources to be allocated more efficiently.
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• Fan Engagement: Increased interaction on social media platforms due to automated
  highlights and real-time data overlays, fostering a more connected and engaged fan base.
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Executive Perspectives

Ross Starkey, SANFL Brand & Marketing Manager, said:

“LIGR’s integration will add a new dimension to our live-streaming, allowing us to produce premium
broadcasts across our streaming platform, SANFL Now, at a fraction of traditional costs. This
partnership not only provides a far greater viewing experience for our fans, but also creates
immense value for our partners and clubs.”

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Luke McCoy, CEO of LIGR, added:

“Partnering with the SANFL demonstrates the power of automated sports production, enabling
leagues to maximise efficiency, revenue, and audience engagement while maintaining a broadcast-
grade streaming product. We are thrilled to be partnering with the SANFL for the next two years
and we look forward to growing their product offering during this time.”

About SANFL

The South Australian National Football League (SANFL) is the peak body for Australian Football in
South Australia, dedicated to growing and developing the sport at all levels.
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About LIGR

Live Graphic Systems (LIGR) is a global leader in cloud-based live graphics and broadcast automation,
providing innovative solutions that empower sports organizations to deliver professional-grade
broadcasts efficiently and cost-effectively.
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For Media Inquiries:
Thea Salter
GM – Partnerships & Growth
thea.salter@ligrsystems.com
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