In the competitive realm of sports broadcasting, efficiency and quality are paramount. LIGR Live, a comprehensive sports production platform, has revolutionized how leagues and teams manage content distribution. This case study delves into the experiences of the Horizon League, represented by Ed Holdaway of IUPUI, shedding light on LIGR’s impact on workflow, key features, challenges faced, and recommendations.

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Ed Holdaway, IUPUI Senior Associate AD, shared insights into their journey with LIGR. “We started with pilot testing and quickly realized the potential of LIGR,” Ed recalled. “Our league-wide initiative expanded on the pilot's success, making highlight acquisition and clipping a streamlined and enjoyable process.”

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According to Ed Holdaway, LIGR Live has significantly transformed their daily operations. “It's made searching, clipping, and editing much more streamlined,” he noted. “The search functionality is robust, allowing us to easily find plays and outcomes, which we can seamlessly stitch together for various uses.”

Ed highlighted several key features that have been particularly valuable for the Horizon League:

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1. Advanced Search Functionality: “The search feature is incredibly intuitive,” Ed explained. “It allows us to pinpoint specific moments from games efficiently.”

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2. Integration with Genius: “The integration with Genius for statistical data adds depth to our broadcasts,” Ed noted. “It enhances the overall viewer experience by providing relevant insights.”

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3. Social Media Integration: “Being able to push content directly to our social media channels is crucial,” Ed emphasized. It helps us engage with fans in real-time and expand our audience reach.”

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These features empower the IUPUI and the Horizon League to elevate content quality while optimizing operational efficiency.

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Despite its benefits, Ed Holdaway acknowledged some initial challenges with LIGR Live. “Early on, we encountered a few glitches,” he recalled. “However, the platform consistently improved with each update, addressing these issues promptly.” A rare streaming connectivity issue was swiftly resolved with responsive support from LIGR Live's team, ensuring minimal disruption.

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When asked about recommending LIGR Live to others, Ed Holdaway expressed strong endorsement. “I would absolutely recommend LIGR Live,” he affirmed. “For smaller staff looking to enhance video capabilities and maximize return on investment, it's a worthwhile solution.”

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LIGR has proven to be a transformative tool for IUPUI and the Horizon League, enabling them to produce and distribute sports content with unprecedented efficiency and quality. The platform's robust features and responsive support have facilitated a seamless transition towards more engaging and dynamic content. 

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By leveraging LIGR, the Horizon League has streamlined its operational workflows and amplified its fan engagement through timely and captivating content distribution. Moving forward, LIGR Live stands poised to support its ongoing success in the dynamic landscape of sports media, reaffirming its position as a cornerstone technology for modern sports organizations.

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This case study illustrates how LIGR Live empowers sports leagues like the Horizon League to thrive in an increasingly digital and competitive environment, setting new standards for content creation and audience interaction in sports broadcasting.

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